Online Shopping Surges During Pandemic

Since the coronavirus pandemic began this year, there have been 13 straight weeks where more than 1 million people have filed for unemployment for the first time in the US, according to the recent article from the Washington Post. Analysts said the weekly numbers point to steep challenges the country faces in its recovery. For most people looking for a way out, one of the tips on how to survive the coronavirus pandemic has to be identification of opportunities available despite the current headwinds.  Unsurprisingly, the online retail market has offered a silver lining in this dark cloud.

The pandemic has driven a significant acceleration in online grocery sales. In the US, in sharp contrast to the overall U.S. retail market results ending Q1, down 2.9% for the 13 weeks ending May 2, there was solid performance by Walmart driven by grocery, essential goods and strong digital commerce. According to a Forbes report, Walmart’s net sales increased by 10.5%, with e-commerce sales up 74% as stated in the investor call on 18th May, 2020.

“Despite a tumultuous Q1 for many companies, the coronavirus created a huge opportunity for Walmart to capture market share,” said Kunal Chopra, CEO of etailz.

Across the Atlantic, in the UK, the BBC also reported, this month, that London-based courier business Gophr had just seen its busiest ever two months as more people got a taste for online shopping. Global retail sales generated through E-commerce saw a drastic surge as consumers turned to online and mobile shopping to buy groceries, daily necessities, and other products.

In the meantime, British online supermarket Ocado plans to raise over 1 billion ($1.3 billion) in capital, enhancing its online delivery services as people in the UK continue to shop more from the comfort of their homes. In a yet another June article, the Business Insider reported that the chain stated that the coronavirus pandemic had driven a significant acceleration in online grocery sales which had made way for a “permanent redrawing” of the global grocery industry.

47% of existing online shoppers in Europe have increased their online grocery purchases since COVID-19 and are expected to continue, Ocado was reportedly to have said, citing data compiled over four weeks to May 16 by analytics firm Nielsen.

The group said UK online market penetration had reached 9% in May 2020, compared to just 7% last year before the coronavirus struck. The grocery chain already has a bunch of licensing deals with nine partners including US supermarket giant Kroger, Japan retailer Aeon, Australia’s second-largest grocery Coles, Groupe Casino in France, and Sobeys in Canada. In May, the chain said its retail sales were up 40.4% in its second quarter compared to the previous year.

While there was significantly positive news in the online retail front, some segments, including travel and airlines, experienced a severe downturn due to COVID-19 in both online and offline channels. Online travel agencies such as Booking Holdings, Expedia Group, and Airbnb saw weekly accommodation bookings plummet by over -90% during April 2020.

Digital and contactless payment methods rise amid the COVID-19 outbreak

The coronavirus outbreak is not only transforming the way consumers shop but also how they pay for their purchases. Contactless payments received an unprecedented boost during the pandemic, seen by consumers as a cleaner way to pay in-store. Consumers are also trying out new payment methods while purchasing from E-commerce websites, and favour those methods that have the strongest protection against fraud losses.

Reduced Momentum

The momentum for online retail sales may not be sustained at the current levels as a new study, just released by Chain Store Age, contains some good news for brick-and-mortar retailers.

According to a survey of more than 18,000 consumers from shopping rewards app Shopkick, about three-quarters (73%) of respondents say they feel equally or less concerned about COVID-19 than in May. And in a May Shopkick survey, 82% of respondents said the pandemic was affecting how they shop and now that statistic has dropped to 70%.

Looking ahead, the survey found that although 48% of respondents say they are shopping online more frequently than one month prior, 65% still plan to make most of their summer purchases in-store. Consumers say they plan to spend most of their summer shopping budget on groceries (41%), home improvement projects (27%), vacations (10%), recreation and outdoor activities (7%), clothing and apparel (6%), back-to-school preparations (4%), and summer camps (1%).

Earn money affiliate marketing

There is a sense of insecurity that a pandemic like the novel coronavirus wields. It leaves behind an economy in tatters. So how to survive the bad economy is a crucially important topic. It is very apparent that jobs post covid will be a challenge and therefore alternative means of livelihood need to be sought.

Affiliate marketing is one such an option. This is a low risk digital marketing model where you advertise products on behalf of a partner online and get commissions for all the clicks passing through your site. You only need to pick a profitable niche for your online business. A niche is simply a specialized market for a specific target group.

There is a low capital investment outlay as the model eliminates inventory and other distribution activities such as shipping and handling. Your major focus becomes only driving traffic to the websites where you provide links to your prospects. There is therefore need to understand how to deal with building sites, content building, search engines optimization and all that will enable you to be identifiable on the net.

Most people will recoil at the idea of building their own sites. This is not a very big hurdle as there are programs that will take you through the process without breaking a sweat. They will in fact give you the necessary training to help you start not only affiliate marketing but an entire online business!

This e-commerce model requires a lot of hard work and a good budget for marketing and advertising. You may choose social media, email marketing, blogging and whatever method that will work for you. As you get to understand the customers purchase life cycle and all that goes into it, you soon begin to build a successful enterprise. As long as you find yourself focusing on helping people, there will be enough visits on your site to make you profitable. In fact, the internet is a world of about 4 billion people!

It might take you time to monetize your sites or pages. However, in the due course every effort expended could prove worthwhile and result in a lifetime success. As the cliché goes “Rome was never built in a day.” Of course, it started a stone at a time and that is what you do.

Why should you give it a thought?

1. There is flexibility of choice. This should motivate you and give you the needed drive as you specialize in what interests you. There is a sense of fulfillment as you select from the millions of different products and services available online, and you only promote what appeals to you.

2. There are a lot of willing customers and when you connect to the appropriate target group, you don’t need much “selling” and persuasion. The internet has made it easier for anyone to find potential customers who are already searching for the products or services that they are offering. It is easy to use tools like google analytics and see the keyword searches that might be attractive.

3. With Affiliate marketing, you might only need the cost of your internet to get going. It is like buying a shop on the busy street for a song! This is the cheapest business to embark on that even a kid coming out of high school can do and become highly successful, seriously!

We have at least two types of affiliate programs available,  These are Affiliate networks and independent affiliate programs. Affiliate “networks” are centralized collections, in most cases in thousands, of affiliate programs that you can join through one network. This makes it convenient to promote many different programs at the same time (even in different niches) and receive one payment.

Some of the more common examples of these networks are:

(1) Commission Junction

(2) Awin

(3) LinkShare

(4) ShareASale

(5) Clickbank.com

On the other hand, we have independent affiliate programs. The largest affiliate program in the world by far, and an example of an independent affiliate program is Amazon.com. Amazon boasts of over 500,000,000 products on their program and they are growing daily as more sellers join. Their commissions are not very high, they range from 1-10% but with incessant and huge volumes of purchases from them annually, the earnings can only be substantial.

Wealth Affiliate is another example of an independent affiliate program. It offers very good commissions, lucratively pegged at 50%. For the record, Wealth Affiliate happens to be one of the best work from home training programs.

They are many other affiliate programs, you just have to google or bing and the search results will be so overwhelming.

How does Affiliate Marketing differ from Multi-Level Marketing (MLM)?

Although MLM, or network marketing, is a business model that has some similarities to affiliate marketing, the two are not exactly the same. For MLM you often have to get people to sign up to a program you are promoting. As you recruit more people called down-liners, you are compensated for it. Additionally, when these down liners sell, you earn commissions. You earn multiple levels of commissions through your recruitment. MLM in short will encourage you to build a team as you promote a service or product. On the contrary, with affiliate marketing there is no need of a team, one individual is enough to do all the promotions.

Secondly, most of the Affiliate programs are free whereas MLM programs have member starter fees which in some cases is the minimum initial products that you have to buy.

The other difference is that in affiliate marketing you have complete control of what to sell. Affiliate marketing gives you more control and authority over your business. In contrast, in MLM, you can only sell the products of the MLM program you’re involved with. To take matters further, your concern is not only the product of the MLM but also its business model. Most of the people involved might not even understand the inherent aspects of the compensation plan which is part of the sales pitch. This might cause them to misinform and misdirect others to join. In some cases, there have been downright exaggerated claims which brings the question of ethics. This is what makes MLM to be abhorred by some people.

Unfortunately, get rich quick, ponzi or pyramid schemes find the network marketing a very good model to adopt. So, for anyone involved in MLM, there will be questions of legitimacy and legality. However, there are many MLM programs that are legit but one must only understand and ask the right questions. Other than knowing whether it is legit, it will be important to understand the market niche that you will be dealing with.

In summary, the following would be the noticeable differences:

  1. Membership starter fees and (even stocking) with MLM
  2. Recruitment of people with MLM.
  3. Flexibility with affiliate marketing, your own niche, brand and business model
  4. Online time with affiliate marketing which might not always be the case with MLM
  5. Definite residue income and in most cases bonuses and scholarships with MLM,  With Affiliate marketing the built brand may eventually result in a residue income.

In the end, both marketing models require hard work and a sense of direction and can both be rewardable. But I prefer affiliate marketing!

 

 

 

 

 

About me

Welcome to moneymultiples.com , a site that gives you insight on opportunities for your financial freedom

My Story

For a long time I was stuck with an 8 to 5 job and that was all I cared about concerning my income. The challenge I had was that it didn’t matter how often the salary was adjusted  upwards. it never seemed enough. I was in it for security but often times I was faced with a possibility of losing the job. I heard the word downsizing more times than I would care to hear it. So the stress levels were high perennially, yet I never acted on what was best for me and my family, as I thought opportunities were limited. Obviously I was held captive by a mindset of one stream of income and that was from employment.

Unfortunately, a time that I dreaded finally arrived. My contract was not renewed and so it meant walking away from my comfort zone. This was indeed uncharted territory. I needed to figure out what to do and I needed to do that quickly. So I found myself looking for alternative sources of income! This made me realize that I could have done better if only I explored the possibilities of multiple sources of income!

Why I want to help People

Now that my eyes were opened albeit late, I would like to help people see the endless possibilities out there. This is pertinent especially now where we have a lot of people going out of employment in this post covid era. It will be important that people quickly learn other ways of making money.

To survive the post covid challenges, we need to focus on perhaps non-traditional means of doing business and generating income in multiple ways. Time moves fast and it will be important to keep a tab on the trends that will make you tick. Obviously it won’t be business as usual!

I care deeply about people and to help them out of a cycle of poverty or out of the rat race is now something like a calling. My very reason of existence, in as afar as I’m concerned is to connect and to help people discover their potential and purpose.

The goal of this site

This site will give you insights that will hopefully improve your station of life. It is here to introduce to you keys that will open doors to your financial freedom. It will equip you with principles as well as areas of opportunity that will ensure not only financial stability but also financial freedom to help you focus on your main purpose of life.

We shall move together to achieve great things as we explore money multiple sources!!

All the best,

William Sakala

moneymultiples.com